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вЂњThat's just the fastest way to grow a brand out the gate for most people for most people,вЂќ Praff says.Д«ut scaling from that point can be problematic, especially if a founder gets distracted.

When Pratt coaches other entrepreneurs, he tells them to start on Amazon. Today, JoySpring is sold on Amazon, Shopify andВ in Whole Foods Markets throughout the state of Florida. The key, Pratt says, is going one product at a time. In 2020В JoySpring did $6.1 million in sales with 250% growth over the prior year, Pratt says. Pratt and his wife launched JoySpring on Amazon with only one product, Genius Drops, a vegan, gluten-free, herbal product made with hibiscus flower, ginkgo, gotu kola, rhodiola, licorice root and peppermint, in late 2015. вЂњYou shouldnвЂ™t have to choose between a natural product and something that will actual work.вЂќ вЂњAnd the ones that said natural didnвЂ™t work.

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We were staying away from sugar and red dye and TV, we were doing all the natural things, but we were looking for some kind of vitamin to help.вЂќД«ut he found that most kidвЂ™s vitamins were gummy vitamins or tablets full of sugar, dextrose or gelatin. вЂњWe were looking for things to supplement. вЂњWe were having a lot of issues with just behavior, schoolwork and focus,вЂќ He says. вЂњThat was the first big shift for us as a family into a holistic lifestyle.вЂќДЄ few years later, one of PrattвЂ™s four daughters, who is on the autism spectrum, was struggling at school and home. вЂњThereвЂ™s a lot of crap thatвЂ™s being sold, even in natural products, that she was putting into her body were cancer-causing,вЂќ he says. Reading the ingredient list became an вЂњaha' moment Pratt says. But she after cancer she began to evaluate anything and everything she was eating and putting in her body.вЂќ вЂњSo you can imagine how devastating that was to hear. вЂњMy wife was 23 years old, had played college basketball and was the picture of health,вЂќ Jason Pratt says. Tara, a college athlete, had survived thyroid cancer. The PrattВ family had already been through a lot. When Jason Pratt co-founded JoySpring, a non-GMO natural wellness brand, with his wife Tara, they were elated to offer customers cleaner, allergen-friendly supplements.